It was inaugurated by King Petar I Karadjordjević himself in 1908. During its over a century long history, this historic hotel has hosted over 40 million people including some famous names such as: Albert Einstein, Ana Pavlova, Leonid Brezhnev, Indira Gandhi, Ray Charles, Robert De Niro, Brad Pitt, Bernardo Bertolucci, Maksim Gorky, Kirk Douglas, Michael Douglas, Milla Jovovich and many others.
ZIM-ovi automobili se isporučuju u više od 160 hotela i apartmana u Beogradu, gde gosti mogu preuzeti ili vratiti automobil u bilo koje dogovoreno vreme, 7 dana u nedelji.